Fair Tuesday

#FairTuesday is a fair trade initiative created in response to Black Friday and Cyber Monday. The goal of #FairTuesday is to inspire conscious consumerism and show how an everyday purchase can change the life of a whole community. We are featuring fair trade and eco-friendly brands and inviting other businesses to take a step towards sustainability.

Fair Tuesday

I am on a brand new website that features and promote all the Fair Trade partners that have joined them in this campaign. Fairtuesday.org also launched a Pinterest campaign. The idea is to invite people to share their favorite ethical shopping gift ideas and share them on Pinterest, building up the hype for the big day. Prizes will be given away. Lauren Conrad is one of the judges.

This is the second year of the campaign. It kicked off with the launch of The Alliance of Artisan Enterprise by the US Department of State and The Aspen Institute.

The U.S. Department of State and the Aspen Institute hosted the formal launch of the Alliance for Artisan Enterprise at the Department’s George C. Marshall Center on Tuesday, November 27, 2012. Representatives from the 22 founding organizations as well as approximately 150 private sector executives, senior government officials, and non-profit organizations participated in the event. (Including Hillary Clinton)

Hundreds of thousands of people around the world, largely women, participate in the artisan sector.  Behind agriculture, artisan activity is the second largest employer and in the developing world, often the primary means of income.  However, the value chain for artisan enterprises is fragmented and fraught with barriers that inhibit greater economic value and returns from occurring. To address these challenges, the Aspen Institute is launching the Alliance for Artisan Enterprise, a platform enabling companies, non-profits, governments, and international organizations to collaborate to support and grow artisan enterprises, provide best practice services to the organizations that support them, and to support the broader recognition of the importance of the artisan sector to development, economic growth and preservation of cultural heritage.